Scallio Digital Academy

Social Media Marketing (SMM) Training in Kolkata

What is Social Media Marketing

Internet marketing includes a practice known as social media marketing, in which social networking sites use marketing strategies to reach members of the social media platform with original information, pictures, graphics, and videos that promote their goods and services more effectively.

About SMM Program

The most interesting platform is social media, which has many billions of users. Discover how to utilize social media to generate leads from social networks and raise brand awareness. At Scsallio Digital Acadermy, we teach you useful strategies for social media optimization to raise the value of your brand. We will go into great detail during our SMM course on Facebook Marketing, Twitter Marketing, Instagram Marketing, Pinterest Marketing, YouTube Marketing, and LinkedIn Marketing Techniques.

Social Media Marketing Syllabus

Introduction to Social Media

  • What is Social Media Marketing (SMM)
  • Social Media Optimization (SMO)
  • Social Media Statistics
  • Why use Social Media Marketing
  • Benefits of Social Media
  • Building Social Media Strategy
  • Social media marketing objectives
  • How big brands use SMM
  • Case studies of Brands
  • Impact of Social Media on SEO

Facebook Marketing

  •  Facebook account setup
  •  Personal account properties
  •  Facebook business page setup
  • Competition analysis
  •  Cover photo designing
  • How to increase Facebook Fans.
  • Facebook marketing strategy (Calendar)
  • Page management options
  • Types of Posts and Statistics
  •  Examples of Facebook Posts
  •  User engagement metrics
  • Facebook Insights Tools
  • Facebook Groups
  • Facebook Apps creation

Facebook Advertising

  •  What is Facebook Advertising
  • Objectives of Facebook Ads
  •  Likes & Engagements Campaign
  • Clicks & Conversions Campaign
  • Ad sets & Audience
  •  Advanced Audience Targeting
  • Bidding & Budget Settings
  • Designing FB ads
  • Conversion Tracking
  • Remarketing Audience
  • Remarketing Campaign
  • Reports Management
  • Business Manager
  • Advanced Facebook settings

Twitter Marketing

  •  What is Twitter
  • Create a Twitter profile
  •  Profile Settings
  • Twitter graphics design
  •  Types of Post
  • Posting Strategy for Twitter
  • How to use Hashtags
  • Trending Hashtags
  •  Engagement Metrics & Twitter Analytics
  • Twitter Ads
  • Objectives in Twitter Ads
  • Selecting Target Audience
  • Creating Ads
  •  Budget & Bid Settings
  • Conversion Tracking
  •  Remarketing Strategy
  • Reports Analysis

YouTube Marketing

  • What is Video Marketing
  •  Statistics of Video Marketing
  • Creating a YouTube Channel
  • Customizing the YouTube Channel
  • Create a video marketing strategy
  • Viral video examples
  •  Types of Video Posts
  • How to create YouTube Videos
  • How to Rank YouTube Videos on top
  • Custom settings in videos
  • YouTube Engagement Metrics
  •  Increasing Subscribers
  •  End Screens & Cards
  • How to use Playlists
  •  Understanding copyrights and spam
  •  YouTube Creator Studio
  •  In-depth Statistics Analysis
  • YouTube Tools & Plugins

LinkedIn Marketing

  • What is Video Marketing
  •  Statistics of Video Marketing
  • Creating a YouTube Channel
  • Customizing the YouTube Channel
  • Create a video marketing strategy
  • Viral video examples
  •  Types of Video Posts
  • How to create YouTube Videos
  • How to Rank YouTube Videos on top
  • Custom settings in videos
  • YouTube Engagement Metrics
  •  Increasing Subscribers
  •  End Screens & Cards
  • How to use Playlists
  •  Understanding copyrights and spam
  •  YouTube Creator Studio
  •  In-depth Statistics Analysis
  • YouTube Tools & Plugins

Instagram Marketing

  • What is Instagram
  •  Instagram statistics
  • How Brands use Instagram
  • Popular Instagram topics
  • Creating an Instagram Account
  • Tour of Instagram App
  • Content strategy for Instagram
  • Types of Content
  • Post Designing
  • How to use Stories?
  • How to use Hashtags?
  • Engagement Metrics
  • What is IG TV?
  • How to use IG TV?
  • Instagram Ads
  • Objectives of Instagram Ads
  • Reports & Analysis

Pinterest Marketing

  • What is Pinterest?
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Customizing the Profile
  • Pinterest Pins Strategy
  • Boards on Pinterest
  • How to Create Pins
  • Pinterest Plugins
  • Custom Dimensions
  • Generating Engagements
  • Using Info Graphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics
  • Pinterest Ads

Quora Marketing

  •  Introduction to Quora
  • Benefits of Quora Marketing
  • Creating Personal Quora Account
  • Profile Setup Guidelines
  • Quora Account Policies
  • Following Topics
  • Follow & connect with Contacts
  • Writing Answers on Quora
  • How to Engage with Users
  • Quora Engagement Metrics
  • Quora Analytics
  • Creating Quora Business Page
  • Answering questions as business
  • Quora advertising
  • Types of Quora Campaigns
  • Reports & Analysis

SlideShare Document Marketing

  • What is Document Marketing
  • Benefits of Document Sharing
  • Create Slideshare Account
  • Types of Documents
  • Keyword Research
  • Creating a document
  • Optimizing the Document
  • Generating Views & Engagement
  • Reports Analysis

Social Media Management Tools

  • How to Automate Social media
  • Benefits of Automation
  • Top social media tools
  • How to use Buffer App
  • How to use Hoot Suite
  • Image Editing Tools
  • Reporting Tools

Benefits

Globally recognized certification

Receive a globally recognized certificate upon completion of your course

Learn from the best

Exclusive insights from recognised experts and industry leaders.

Membership

Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.

Get local support

Digital Academy is based in Kolkata, meaning we’re able to provide you with the support you need right when you need it.

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Truly designed to be studies online. Anytime and anywhere.

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