Scallio Digital Academy

Social Media Marketing Training Course in Kolkata

What is Social Media Marketing Training?

Internet marketing includes a practice known as social media marketing, in which social networking sites use marketing strategies to reach members of the social media platform with original information, pictures, graphics, and videos that promote their goods and services more effectively. Call Scallio Digital Academy for the finest assistance in SMM Training. 


6 Months


100% Online – On Demand

Course Type

Short Course

SMM Program Information

The most interesting medium was social media, which had billions of active users. Learn how to use social media to build brand awareness and generate leads from social networks. We show you how to effectively optimize your social media presence to raise the value of your brand. In-depth lessons on Facebook marketing, Twitter marketing, Instagram marketing, Pinterest marketing, YouTube marketing, and LinkedIn marketing techniques will be included in our SMM course. At Scallio Digital Academy, we are offering you the most professional SMM Training as per your expectations.


Social Media Marketing Syllabus

Introduction to Social Media

  • Social Media Marketing (SMM)
  • Social Media Optimization (SMO)
  • Social Media Statistics
  • Why use Social Media Marketing
  • Benefits of Social Media
  • Building Social Media Strategy
  • Social media marketing objectives
  • How big brands use SMM
  • Case studies of Brands
  • Impact of Social Media on SEO

Facebook Marketing

  • Facebook account setup
  • Personal account properties
  • Facebook business page setup
  • Competition analysis
  • Cover photo designing
  • How to increase Facebook Fans.
  • Facebook marketing strategy (Calendar)
  • Page management options
  • Types of Posts and Statistics
  • Examples of Facebook Posts
  • User engagement metrics
  • Facebook Insights Tools
  • Facebook Groups
  • Facebook Apps Creation

Facebook Advertising

  • What is Facebook Advertising
  • Objectives of Facebook Ads
  • Likes & Engagements Campaign
  • Clicks & Conversions Campaign
  • Ad sets & Audience
  • Advanced Audience Targeting
  • Bidding & Budget Settings
  • Designing FB ads
  • Conversion Tracking
  • Remarketing Audience
  • Remarketing Campaign
  • Reports Management
  • Business Manager
  • Advanced Facebook settings

Twitter Marketing

  • What is Twitter
  • Create a Twitter profile
  • Profile Settings
  • Twitter graphics design
  • Types of Post
  • Posting Strategy for Twitter
  • How to use Hashtags
  • Trending Hashtags
  • Engagement Metrics & Twitter Analytics
  • Twitter Ads
  • Objectives in Twitter Ads
  • Selecting Target Audience
  • Creating Ads
  • Budget & Bid Settings
  • Conversion Tracking
  • Remarketing Strategy
  • Reports Analysis

YouTube Marketing

  • What is Video Marketing
  • Statistics of Video Marketing
  • Creating a YouTube Channel
  • Customizing the YouTube Channel
  • Create a video marketing strategy
  • Viral video examples
  • Types of Video Posts
  • How to create YouTube Videos
  • How to Get the Best YouTube Videos Rank
  • Custom settings in videos
  • YouTube Engagement Metrics
  • Increasing Subscribers
  • End Screens & Cards
  • How to use Playlists
  • Understanding copyrights and spam
  • YouTube Creator Studio
  • In-depth Statistics Analysis
  • YouTube Tools & Plugins

LinkedIn Marketing

  • What is LinkedIn?
  • Benefits of LinkedIn Network
  • Create a LinkedIn profile
  • Optimizing the profile
  • Skills and Endorsements
  • Recommendations in LinkedIn
  • Creating new connections
  • Posting content in the profile
  • LinkedIn Groups
  • Finding Jobs in LinkedIn
  • Creating a LinkedIn company page
  • Customization of page
  • Posting on LinkedIn Page
  • Advertising in LinkedIn
  • Types of Ad Campaigns
  • Targeting Options
  • Bidding & Budget
  • Reports Analysis

Instagram Marketing 

  • What is Instagram
  • Instagram Statistics
  • How Brands use Instagram
  • Popular Instagram topics
  • Creating an Instagram Account
  • Tour of the Instagram App
  • Content strategy for Instagram
  • Types of Content
  • Post Designing
  • How to use Stories?
  • How to use Hashtags?
  • Engagement Metrics
  • What is IG TV?
  • How to use IG TV?
  • Instagram Ads
  • Objectives of Instagram Ads
  • Reports & Analysis

Pinterest Marketing


  • What is Pinterest?
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Customizing the Profile
  • Pinterest Pins Strategy
  • Boards on Pinterest
  • How to Create Pins
  • Pinterest Plugins
  • Custom Dimensions
  • Generating Engagements
  • Using Info Graphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics
  • Pinterest Ads

    Quora Marketing  

  • Introduction to Quora
  • Benefits of Quora Marketing
  • Creating a Personal Quora Account
  • Profile Setup Guidelines
  • Quora Account Policies
  • Following Topics
  • Follow & Connect with Contacts
  • Writing Answers on Quora
  • How to Engage with Users
  • Quora Engagement Metrics
  • Quora Analytics
  • Creating a Quora Business Page
  • Answering questions as a business
  • Quora advertising
  • Types of Quora Campaigns
  • Reports & Analysis

SlideShare Document Marketing 

  • What is Document Marketing
  • Benefits of Document Sharing
  • Create Slideshare Account
  • Types of Documents
  • Keyword Research
  • Creating a document
  • Optimizing the Document
  • Generating Views & Engagement
  • Reports Analysis

Social Media Management Tools

  • How to Automate Social Media
  • Benefits of Automation
  • Top social media tools
  • How to use the Buffer App
  • How to use Hoot Suite
  • Image Editing Tools
  • Reporting Tools


Globally recognized certification

Receive a globally recognized certificate upon completion of your course

Learn from the best

Exclusive insights from recognised experts and industry leaders.


Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.

Get local support

Digital Academy is based in Kolkata, meaning we’re able to provide you with the support you need right when you need it.

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Truly designed to be studies online. Anytime and anywhere.

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Why Join our SMM Program

Our SMM Trainer has 14+ Years of Experience

WordPress CMS for Site development

  • Learning how to make money online with a website
  • Backup videos if you miss any session
  • Live project exposure, with the live website of our client
  • 100% practical-oriented training and placement assistance
  • We deliver the training as per 100% Real-time standards
  • We also deliver online SMM training for students worldwide

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