Scallio Digital Academy

Principal Program in Digital Marketing

To offer our students a well-rounded educational journey encompassing the latest sought-after digital marketing tools, we have meticulously crafted this comprehensive digital marketing master course, brimming with captivating subjects and specialized content. Our commitment to your success extends beyond your training period, as we pledge unwavering support throughout your professional journey.

Don’t be afraid to put yourself forward to obtain your career goal.


45 Days


100% Online – On Demand

Course Type

Short Course

Why Digital Marketing is Required?

With the continuous growth of online industries and the expanding global internet user base, digital marketing has become indispensable. In the 21st century, where technology continues to drive progress, mastering digital marketing strategies is not just an option but a fundamental requirement. You may already be familiar with the term “digital marketing” as a means to promote your brand and business.

Here are some compelling reasons highlighting the significance of digital marketing:

  • Modern Marketing Foundation: Digital marketing forms the cornerstone of contemporary marketing strategies.
  • Increased sales directly lead to revenue growth.
  • Branding: Digital marketing plays a pivotal role in shaping and reinforcing your company’s brand identity.
  • Accessibility: It offers easy access to various marketing channels.
  • Customer Engagement: Digital marketing fosters stronger relationships with both existing customers and prospects.
  • Enhanced ROI: Expect a higher return on investment when you leverage digital marketing effectively.
  • Diverse Career Opportunities: The field of digital marketing opens doors to a wide range of exciting career options.
  • Search Engine Visibility: Being present on search engine results pages (SERPs) is crucial for business success and development.

In essence, digital marketing has become an essential tool for businesses and individuals looking to thrive in today’s digital-driven world.

Who is this Course for?

  • Career Switchers
  • Students
  • Job Seekers
  • Freelancers
  • Business Owners
  • Home Makers
Digital Marketing For 12th Pass Best Courses And Opportunities

Our Course Curriculum

  • Fundamental of Digital Marketing
  • Traditional Marketing vs Digital Marketing
  • Introduction of SEO
  • Introduction of Search Engine
  • White Hat SEO
  • Link building
  • Onpage SEO
    • Title Tags Optimization
    • Meta Description
    • Site Map
    • Content Optimization
    • Alt Tag
    • URL Stucture
    • txt
    • Sitemap Creation
  • Off page SEO
    • Link Building
    • Social Sharing
    • Classified Ads
    • Blog Submission
    • Content Posting
    • Business Listing
  • Analyse Seo performance
  • Google Search Console
  • Fundamental Of Google Ads
  • Concept Of Keyword
  • Type Of Keyword
  • Video Ad
  • Mobile Ad
  • Setup Google Ad Account
  • Use Google Planner
  • Selection Of Right Demographics
  • Setup Of Bid
  • Different Bid Strategy
  • Creating Reports
  • Analysing Report
  • Understand Quality Score
  • Work With Ad Group
  • Creating Attractive Ad Copy
  • Setup Campaigns
  • Creation Of Audience
  • Setup Conversion Tags
  • Overview Of Social Media
  • Popular Social Media Platforms
  • Importance Of Social Media In India
  • Facebook Marketing
    • Introduction Of Facebook
    • Creation Of Facebook Business Page
    • How To Market Your Page
    • Facebook Advertising
    • Type Of Facebook Ad Bid
    • Check Insights
    • Remarketing
  • Twitter Marketing
    • Introduction On Twitter
    • Importance Of Twitter
    • Twitter Audience
    • Twitter Advertising
    • Types Of Biding
    • Analysing Of Ad Report
  • Instagram Marketing
    • Introduction Of Instagram
    • Audience In Instagram
    • Setup Of Instagram Business Account
    • Manage Instagram Account Setting
    • Marketing Strategies
    • Instagram Advertising
    • Instagram Hacks
    • Analysing Of Ad Report
  • Introduction Of Adsense
  • Get Approval From Adsense
  • Introduction Of AffiliateMarketing
  • Different Affiliate MarketingPlatforms
  • Create Accounts
  • Trends In Influence Marketing


Globally recognized certification

Receive a globally recognized certificate upon completion of your course

Learn from the best

Exclusive insights from recognised experts and industry leaders.


Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.

Get local support

Digital Academy is based in Kolkata, meaning we’re able to provide you with the support you need right when you need it.

study-online Real self-paced online learning

Truly designed to be studies online. Anytime and anywhere.

Get promoted. Get paid.

See the stats on certification of choice for serious digital marketers.


  • Academy Of Digital Marketing Certificate
  • Facebook Blueprint Certification
  • Born On Instagram
  • Google Ads Display Certification
  • Google Ads Search Certification
  • Google Ads – Measurement Certification
  • Google Ads Video Certification
  • Shopping Ads Certification
  • Google Ads Apps Certification
  • Google My Business
  • Google AdMob

Ready To Start Learning?

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What You Will Get After Enrollment Into The Course:

  • Internship Program
  • 100% Guaranteed Placement Assistance
  • Work On Live Projects
  • 6+ Doubt Clearing Sessions
  • Learn 50+ Digital Marketing tools
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