Scallio Digital Academy

Online SEO Training In Kolkata

What Is SEO ?

Search Engine Optimization (SEO) is the practice of implementing the best strategies in accordance with search engine guidelines to improve a website’s ranking in search results. In simpler terms, SEO aims to drive traffic to a website through organic search results. We offer comprehensive SEO training in Kolkata, conducted by expert trainers. Join our SEO demo session today to learn more.
SEO stands out as one of the most effective tools for boosting online traffic, ultimately assisting businesses in acquiring new customers. The SEO process encompasses a range of techniques, including website planning, business analysis, keyword research, on-page optimization, link building, and managing reports. Through our online SEO training program, we equip you with a deep understanding of these concepts and the practical skills required to successfully execute live SEO projects.

Duration

6 Months

Format

100% Online – On Demand

Course Type

Short Course

SEO Training in Kolkata

One of Kolkata’s oldest and best SEO training centers, Scallio Digital Academy, provides SEO instruction. We provide thorough online SEO training with real-world projects. We update our curriculum in accordance with the most recent search engine upgrades. To ensure that every student can readily understand the subject, each SEO concept will be covered in detail along with a concrete example of how it may be applied. Attend a Demo to learn more about our faculty qualifications and training approach.

SEO Training Course Syllabus

Digital Marketing and Basics of SEO

  •  What is Digital Marketing?
  • Digital marketing channels
  • Difference between SEO, SEM, and SMM
  • Benefits of SEO
  • How does the search engine work?
  •  Google Search Architecture
  • Ranking methodology
  • Understanding the SERP and Search Operators
  • Search algorithm updates
  • Panda, Penguin, Humming Bird update
  • Latest search updates and predictions

WordPress CMS with HTML/CSS Basics

  • HTML Basics
  • CSS Basics
  • Why WordPress ?
  • WordPress Installation on Server
  • Understanding the Dashboard
  • Changing the Default Settings
  •  Installing and customizing themes
  •  Content management in WP
  • Creating categories, pages, and posts
  • Adding menu to the site
  • Adding widgets to the site
  • Installing useful plugins for site features
  • SEO specific plugins

Google Search Console

  • What is Search Console
  • Website verification
  • Setting Geo-target location
  • Search Analytics
  • Advanced Search Query analysis
  • External Links Reports
  • Internal Links Report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestions
  • URL Parameters

Keyword Research and Analysis

  • What is Keyword Research
  • Benefits of Keyword Research
  • Business analysis process
  • Types of Keywords
  • Keyword Research Methodology
  • Google Keyword Planner Tool
  • Advanced Keyword Planning guide
  • Paid Keyword Tools
  • Keyword generation ideas
  • Competition Analysis
  • Competitor Metrics
  • Finalizing the Keywords List
  • Practical case study

On-page Optimization

  • Google website guidelines
  • Fundamental On-page Factors
  • Domain Name Optimization
  • URL Optimisation
  • Title Tag Optimization
  • Meta Tags Optimization
  • Headings & Footer Optimization
  • SEO Content Writing
  • Anchor Links Optimization
  • Image Tag Optimization
  • Sitemaps Optimization
  • Robot.txt and its importance
  • URL Redirecting Techniques
  • Canonical Links
  • Rich Snippets (Schema)
  • One Box Answer Optimization

OffPage Optimization (Link Building)

  •  Introduction to Offsite Optimization
  •  Google Link building guidelines
  • Important factors of Link Building
  • Types of Linking Methods
  •  Links Analysis Tools
  •  Directories Submissions
  •  Local Business Listing
  •  Classified Posting
  •  Generating Links from QA sites
  •  Guest Blogging and commenting
  •  Press Releases
  •  Social Media Links
  •  Document Sharing Links
  •  More Advanced Techniques

Penguin Recovery Process

  •  Types of Google Updates
  •  Symptoms of Google updates
  • The process of analyzing update
  • Panda Recovery
  •  Penguin Recovery
  •  Link pruning process
  •  DisAvow Tool
  • study

Reports and Management

  • Website Position Analysis
  • Website Monthly Reports
  • Google Analytics Reports
  • Search Console Keyword Reports
  • Link Building Reports
  • Competitor Reports
  • Paid Tools for monitoring SEO campaign

Live SEO Project

  •  Client requirement analysis
  • Keyword Research
  • On page implementation
  • Link building process
  • Reports

Website Monetization (Part 1)

  • How Adsense Works
  •  Adsense Guidelines
  •  Website ideas for online earning
  •  Understanding Adsense dashboard
  •  Different types of payment model (CPC and CPM)
  • Types of Ad Formats
  •  How to choose correct ad formats
  •  How to select a profitable niche
 

Website Monetization (2)

  • Tracking multiple websites with channels
  • Blocking competitor ads on our site
  • Reporting and Analysis
  •  Integration of Adsense with Youtube Channel
  • Linking Adsense with Analytics
  • Other Ad Networks
  • Affiliate marketing networks

Benefits

Globally recognized certification

Receive a globally recognized certificate upon completion of your course

Learn from the best

Exclusive insights from recognised experts and industry leaders.

Membership

Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.

Get local support

Digital Academy is based in Kolkata, meaning we’re able to provide you with the support you need right when you need it.

study-online Real self-paced online learning

Truly designed to be studies online. Anytime and anywhere.

Get promoted. Get paid.

See the stats on certification of choice for serious digital marketers.

Why Join our SEO Program

Our SEO Trainer has 12+ Years of Experience

  • WordPress CMS for site development
  • Learning how to make money online with a website
  • Backup Videos if your miss any session
  • Live Project Exposure, with the live website of our client.
  • 100% practical oriented training.
  • 100% Placements Assistance
  • We Deliver the training as per 100% Real-time Standards.
  • We also deliver Online SEO Training for students across the globe.

Ready To Start Learning?

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What to Expect after this course?

Upon finishing the course, you will acquire the skills to apply SEO techniques in actual projects.

  • Explore opportunities to work as an SEO Professional with our job placement support.
  • Embark on a freelance career to generate income online.
  • Establish your websites and begin earning through Adsense and other advertising networks.
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