Scallio Digital Academy

Master Program in Digital Marketing

To ensure our students receive a thorough and immersive education in the most sought-after digital marketing tools, we have meticulously designed this Digital Marketing Master Course, encompassing captivating subjects and specialized areas. At Scallio Digital Academy, we are committed to offering unwavering support throughout your training journey and beyond. 

Feel free to step confidently towards your career aspirations and fulfill your goals.


6 Months


100% Online – On Demand

Course Type

Short Course

How important do you think digital marketing is? The most significant reminders are listed below:

  • Digital marketing serves as the cornerstone of contemporary marketing strategy.
  • Sales volume growth results in higher revenue.
  • It supports corporate branding.
  • It is simple to get acquainted with the marketing outlets.
  • By adopting digital marketing, you could be able to build stronger bonds with your clients and prospects.
  • Higher return on investment (ROI).
  • Provides a wide range of intriguing job opportunities.

Being visible on search engine results pages (SERP) is advantageous for your company. These are a few notable benefits of studying and using digital marketing for your business.  

Why Digital Marketing is Necessary?

The rapid expansion of online and web-based sectors, coupled with the increasing global internet user base, has heightened the demand for digital marketing. In this technology-driven 21st century, it is essential to acquire proficiency in digital marketing strategies. Chances are, you are already acquainted with the concept of digital marketing as a means to promote your brand and company.

Who is this Course for?

  • Career Switchers
  • Students
  • Job Seekers
  • Freelancers
  • Business Owners
  • Home Makers
Digital Marketing For 12th Pass Best Courses And Opportunities

Our Course Curriculum

  • Fundamental of Digital Marketing
  • Traditional Marketing vs Digital Marketing
  • Core concepts of Digital Marketing
  • How to build a Digital Marketing Plan
  • Key components of Digital Marketing
  • How Digital Marketing works
  • Introduction of SEO
  • Introduction of Search Engine
  • White Hat SEO
  • Black Hat SEO
  • Link building
  • Onpage SEO
  • Title Tags Optimization
  • Meta Description
  • Site Map
  • Content Optimization
  • Alt Tag
  • URL Stucture
  • txt
  • Webmaster tools
  • Sitemap Creation
  • Off page SEO
  • Link Building
  • Social Sharing
  • Classified Ads
  • Blog Submission
  • Content Posting
  • Business Listing
  • Local SEO
  • Video SEO
  • Site Speed
  • Site health
  • SEO optimized content strategy
  • analyse seo performace
  • Google my Business Optimization
  • SEO site audit
  • Structure data and schema markup
  • Voice search
  • Google search console
  • Bing webmaster
  • Algorithm updates and future of SEO
  • Keyword Audit & Analysis
  • Introduction Of SEM
  • Fundamental Of Google Ads
  • Fundamental Of Google Ads
  • Concept Of Keyword
  • Type Of Keyword
  • Video Ad
  • Mobile Ad
  • Shopping Ad
  • Setup Google Ad Account
  • Use Google Planner
  • Find Out The Target Customer
  • Selection Of Right Demographics
  • Setup Of Bid
  • Different Bid Strategy
  • Creating Reports
  • Analysing Report
  • Understand Quality Score
  • Work With Ad Group
  • Creating Attractive Ad Copy
  • Setup Campaigns
  • Creation Of Audience
  • Setup Conversion Tags
  • Control Budget
  • Overview Of Social Media
  • Popular Social Media Platforms
  • Importance Of Social Media In India
  • Facebook Marketing
  • Introduction Of Facebook
  • Creation Of Facebook Business Page
  • How To Market Your Page
  • Facebook Advertising
  • Type Of Facebook Ad Bid
  • Conversion Tracking
  • Check Insights
  • Pixel Implementation
  • Remarketing
  • Facebook Marketplace
  • Introduction Of Facebook Marketplace
  • Benefits Of Selling On Facebook Marketplace
  • Facebook Marketplace Rule
  • How To Sell On Marketplace
  • How To Grow With Facebook Marketplace
  • Facebook Marketplace Categories
  • Twitter Marketing
  • Introduction On Twitter
  • Importance Of Twitter
  • Twitter Audience
  • Twitter Advertising
  • Types Of Biding
  • Twitter Ads Cards
  • Conversion Tracking Code
  • Implementation Of Conversion Tracking
  • Analysing Of Ad Report
  • Instagram Marketing
  • Introduction Of Instagram
  • Audience In Instagram
  • Differences In Personal Account And Business Account
  • Setup Of Instagram Business Account
  • Manage Instagram Account Setting
  • Marketing Strategies
  • Instagram Advertising
  • Election Of Audience For Ads
  • Instagram Hacks
  • Analysing Of Ad Report
  • YouTube Marketing
  • Introduction Of YouTube
  • Introduction Of YouTube Marketing
  • Importance Of YouTube In Business
  • YouTube SEO
  • YouTube Analysis
  • Uploading Of Videos
  • Different Setting On YouTube
  • Monetizing YouTube Channel
  • Grow Your YouTube Channel
  • LinkedIn Marketing
  • Introduction Of LinkedIn
  • Audience In LinkedIn
  • Creation Of LinkedIn Company Page
  • Marketing Strategies
  • How To Utilize LinkedIn
  • LinkedIn Advertising
  • Creation Of Ads For Difference B2B & B2C
  • WhatsApp Marketing
  • Introduction Of WhatsApp Marketing
  • Benefits Of WhatsApp Marketing
  • Strategy For WhatsApp Marketing
  • What is website
  • Types of website
  • Introduction of WordPress
  • Working On WordPress
  • Page Creation in WordPress
  • Formatting on WordPress
  • Installing WordPress Theme
  • Using Different Plugins
  • Creating Custom Menu
  • Introduction of HTML
  • HTML Tags
  • Anchor Links
  • Responsive Designing
  • Form Creation
  • Using Different WordPress Wizards
  • Blog Page Creation
  • Seo Content
  • Blog Writing
  • Social Media Content
  • Introduction of Email Marketing
  • Email Content Marketing
  • Using of Different Email Marketing Tools
  • Email Template Creation
  • Email Lead Generation
  • A/B Testing
  • Logo design
  • Image Editing
  • Video Creating
  • Introduction of Google Analytics
  • Need of Google Analytics
  • Set up Google Analytics Account
  • Implement Google Analytics Code
  • How To Set Up Goals
  • How To Set Up Funnel
  • Tracking Conversion
  • Monitoring Traffic
  • UTM Parameter
  • Website Creation
  • Creation of Store
  • Adding Products
  • Creation of Categories
  • Introduction of Payment Gateway
  • Using Different Kind of Payment Gateways
  • Automated Mail Generation
  • Tracking Order Status
  • Market Your Products
  • Introduction
  • Different platform like Shopify
  • Introduction of AdSense
  • Get Approval From AdSense
  • Learn To Use AdSense Interface
  • Cool Secrets of AdSense
  • Creation of Website For AdSense
  • Content Creation for AdSense Website
  • Get traffic which convert into dollar
  • Introduction of ORM
  • Importance of ORM
  • Activities of ORM
  • Case Studies
  • Introduction of Mobile Marketing
  • Importance of Mobile Apps
  • Using of Apps
  • SMS Marketing
  • Google AdSense Account Set up
  • How to increase Traffic for Google AdSense
  • How to make money through AdSense
  • How to create Blog
  • Introduction of Affiliate marketing
  • Difference between referral and affiliate marketing
  • Types of Affiliate Websites
  • Partnership wirh Affiliate networks
  • Setting up of an affiliate website
  • Driving traffic to the website
  • Amazon SEO & listing optimization
  • Flipkart SEO & listing optimization
  • Ranking On Amazon & Flipkart
  • Amazon & Flipkart Keyword Hacks
  • Amazon & Flipkart product description
  • Enhance visibility
  • Increase conversion
  • Performance Optimization Strategies
  • Way to increase more sale
  • Basics of Copywriting
  • What is digital copywriting
  • Elements and formulas of copywriting
  • Copywriting and Content writing
  • Copywriting process
  • Social media content creator
  • What is Influencer Marketing
  • Reputation Management
  • Influencing through Instagram
  • Create influencer marketing campaigns
  • Different strategies on working with influencers
  • Boost brand awareness
  • Get high traffic to your social media account
  • What is CRM
  • CRM in Digital Marketing
  • CRM Implementation
  • Types of CRM
  • What Is Freelancing
  • Create Accounts on different freelancing plaforms
  • How to get first client using freelancing
  • Be Your Own Boss
  • Resume Making
  • Soft Skill Development


Globally recognized certification

Receive a globally recognized certificate upon completion of your course

Learn from the best

Exclusive insights from recognised experts and industry leaders.


Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.

Get local support

Digital Academy is based in Kolkata, meaning we’re able to provide you with the support you need right when you need it.

study-online Real self-paced online learning

Truly designed to be studies online. Anytime and anywhere.

Get promoted. Get paid.

See the stats on certification of choice for serious digital marketers.


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  • Google Ads – Measurement Certification
  • Google Ads Video Certification
  • Shopping Ads Certification
  • Google Ads Apps Certification
  • Google My Business
  • Google AdMob
  • YouTube Creator Academy
  • Facebook Blueprint Certification
  • LinkedIn Learning Certificate
  • Google Analytics
  • HubSpot Inbound Marketing
  • HubSpot Content Marketing
  • HubSpot Email Marketing
  • Semrush Certification
  • Twitter Flight School
  • Born On Instagram
  • Moz Certification
  • Academy Of Digital Marketing Certificate

Ready To Start Learning?

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What You Will Get After Enrollment Into The Course:

  • Paid Internship Program
  • 100% Guaranteed Placement Assistance
  • Interview Training
  • Work On Live Projects
  • 10+ Doubt Clearing Sessions
  • Learn 200+ Digital Marketing tools
  • Website Development
  • Free Hosting
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