Scallio Digital Academy

Online Google Ads PPC Training

Google Ads Certification Course in Kolkata

Google Adwords Training Institute in Kolkata With Live International Projects

A paid marketing technique for driving visitors to a website is search engine marketing (SEM).  Paid advertising is a crucial component of any company’s digital marketing plan, as it helps them build their brands and generate leads. 

As the advertiser pays for each click, this is frequently referred to as PPC. The target audience in Google Ads can be selected based on area, language, website, time, and device in accordance with the advertiser’s plan. With the help of our training, you’ll be able to put dynamic search advertisements, mobile marketing, shopping campaigns, display campaigns, PPC campaigns, and campaigns for video and mobile devices.

About Google Ads Program

Google Ads is a valuable tool for promoting your business on both search engines and the display network (websites within Google’s network). Our Online Google Ads PPC Training program in Kolkata is designed to teach you essential skills such as assessing business objectives, organizing your account, setting up campaigns and ad groups, crafting compelling ads, targeting search engines and the display network, conducting keyword research, optimizing bidding strategies for maximum return on investment (ROI), monitoring conversions, and generating insightful reports.Rely on us for Online Google Ads PPC Training.

Google Ads Course Syllabus

Paid Advertising-Introduction

  • What is Paid advertising
  • Benefits of Paid advertising
  • Business objectives in paid ads
  • Branding Campaign
  • Direct marketing campaign
  • Paid advertising channels
  • Paid Bidding Strategies
  • Premium Ad Networks

Introduction to Google Ads

  • Overview of Google Ads
  •  Account Setup
  • Billing Methods
  • Old Version vs. New version
  • Google Ads Interface Tour
  • Basic Google ads Terminology
  • Recent updates in Google Ads
  • Account structure in Google Ads
  • Account Limits

Pay Per Click Campaign

  • Types of Campaigns
  • Defining the objective of the campaign
  • Location Targeting
  • Language Settings
  • Google Partners
  •  Bidding Strategies
  • Defining the Budget
  • Ad Scheduling
  • Ad delivery and Ad Rotation

AdGroups and Keywords Setup

  • What is Ad Group?
  • How to set up Ad Groups
  • Keyword Research
  • Keyword Match Types
  • Broad Match
  • Broad Match Modifier
  • Phrase Match
  • Exact Match
  • Negative Match
  • Keyword Planner Tool
  • Creating a Plan with Estimations
  • Adding Keywords to Ad Groups

Ad Formats and Guidelines

  • Types of Ads
  •  Expanded Ad Format
  • Responsive Ad Format
  • Call Only Ad
  • Structure of Ad
  •  Elements of Effective Ads
  •  Writing the Ad Copy
  • Final URL of Ad
  • URL Options
  • Mobile URL Option
  • Best and Worst Ads Examples
  • Google Ads Guidelines
  • Copyrights & Trademark Guidelines

Google Ads Auction and Bidding

  • What is Ads Auction
  • What is Ad Rank
  • What is Quality Score
  • How to improve Quality Score
  • Improving Ad Relevance
  • Improving Landing Page Experience
  • Improving the CTR
  • What is Actual CPC?
  • How QS affects the Cost?
  • Types of CPC’s
  • Bidding Strategies
  • Auction Insights Tool

Ad Extensions

  • Sitelinks Extension
  • Callout Extension
  • Structured Snippet
  • CallExtension
  • Message Extension
  •  Location  Extension
  • Affiliate Location Extension
  • Price & Promotion Extension
  • App Extension
  • Automated Extensions

Conversion Tracking

  • It’s all about Conversion
  • Types of Conversions
  •  Website Conversion
  •  App Conversion
  • Call Conversion
  • Offline Conversions
  •  Implementation Conversion Tracking
  • Practical Case Study
  • Analyzing Conversion Reports
  •  ROI Calculation

Campaign Reports Analysis

  • Key Performance Indicators (KPIs)
  • Different Levels of Data Analysis
  • Segmenting Data
  • Filtering Data
  • Column Customization
  • Search Terms Report
  • Auction Insights Report
  • Keyword Reports
  •  Automated Rules
  • Dimensions Report

Display Ads Campaign

  • What is Display Ads
  • Objectives of Display Campaign
  • Bidding Strategies
  • Budget Settings
  • Audience Targeting Methods
  •  Demographic Targeting
  •  Content-based Targeting
  • Automated Targeting
  • Types of Ad Formats
  • Creating Custom Ads
  • Conversion Tracking
  • Gmail Ads
  • Creating a Gmail Ads Campaign

Remarkable Campaign

  • What is Remarketing
  • How to build audience list
  • Types of Remarketing Audience
  • Website audience
  • App Audience
  • Customer List
  •  Custom Remarketing List
  • Create a Remarketing Campaign
  • Remarketing Ads
  •  Conversion Tracking
  • Common troubleshooting issues.
  •  Measuring Results of Campaign

Video Marketing with YouTube

  • Why video marketing?
  • Setting a Video Campaign
  • The objective of Video marketing
  • Instream Ads
  • Discovery Ads
  • YouTube Targeting options
  • Bidding Types
  • Type of YouTube Ads
  • Creating a YouTube Ad
  • Remarketing Lists on YouTube
  • Reporting and Analysis

Shopping Ads Campaign

  • What are Shopping ads
  • Shopping Campaign Setup
  • Google Merchant Centre
  • Datafeed Setup
  • Types of Datafeed
  • Datafeed Properties
  • Adgroups and Product groups
  •  Bidding strategies
  • Reporting and Analysis

Mobile Marketing Campaign

  • Why Mobile marketing
  • Types of Mobile marketing campaigns
  • Creating Universal app campaign
  • Bidding Strategies
  • Location & Budget settings
  • Ad Formats
  • Conversion Tracking
  •  Reports

Google Ads Tools

  • Opportunities Tool
  • Account Access Levels
  • Change History Tool
  • PPC Manager Account (My Client Center)
  • Google Ads Editor
  • Google Scripts
  • ·Business Manager
  • ·Account Linking

Bing Ad

  • What is Bing Ads
  •  Benefits of Bing Ads
  • Creating a Bing Ads Account
  • Types of Campaigns
  • Creating a Campaign
  • Bidding and Budget Settings
  • Location Targeting Options
  • Types of Ads & Extension
  • Conversion Tracking
  •  Importing Google Ads Campaign
  • Reporting and Analysis
  • Bing Ads Certification Guidelines


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