Scallio Digital Academy

Certificate Program in Digital Marketing

To offer our students a well-rounded learning experience encompassing the most sought-after digital marketing tools, we have meticulously crafted this digital marketing certificate program, featuring captivating subjects and specialized areas of focus. Rest assured, we are committed to providing complete support throughout your training journey and beyond.

Take the right steps to go toward your job goal without holding back. 


3 Months


100% Online – On Demand

Course Type

Short Course

Why Digital Marketing is required

Along with the constant rise in internet users around the world, the number of online/web-based industries is expanding quickly. Therefore, internet marketing is necessary. Technology still dominates the 21st century, thus understanding digital marketing methods is a requirement. As a tool for promoting your brand and business, “digital marketing” is certainly a term you are already familiar with.

The importance of digital marketing is listed below:

    • Digital marketing is the fundamental component of contemporary marketing strategy.
    • When sales volume rises, revenue rises as well.
    • It helps with corporate branding.
    • It is easy to get used to the marketing channels.
    • Your interaction with customers and prospects can be strengthened by using digital marketing.
    • A higher return on investment (ROI).
    • Offers a wide variety of intriguing job possibilities.
    • Being found on search engine results pages (SERP) is good for business.

Who is this Course for?

  • Career Switchers
  • Students
  • Job Seekers
  • Freelancers
  • Business Owners
  • Home Makers
Digital Marketing For 12th Pass Best Courses And Opportunities

Our Course Curriculum

  • Fundamental of Digital Marketing
  • Traditional Marketing vs Digital Marketing
  • Core concepts of Digital Marketing
  • How to build a Digital Marketing Plan
  • Introduction of SEO
  • Introduction of Search Engine
  • White Hat SEO
  • Black Hat SEO
  • Link building
  • Onpage SEO
  • Title Tags Optimization
  • Meta Description
  • Site Map
  • Content Optimization
  • Alt Tag
  • URL Stucture
  • txt
  • Webmaster tools
  • Sitemap Creation
  • Off page SEO
  • Link Building
  • Social Sharing
  • Classified Ads
  • Blog Submission
  • Content Posting
  • Business Listing
  • SEO optimized content strategy
  • Analyse seo performace
  • Google search console
  • Algorithm updates and future of SEO
  • Fundamental Of Google Ads
  • Concept Of Keyword
  • Type Of Keyword
  • Video Ad
  • Mobile Ad
  • Shopping Ad
  • Setup Google Ad Account
  • Use Google Planner
  • Selection Of Right Demographics
  • Setup Of Bid
  • Different Bid Strategy
  • Creating Reports
  • Analysing Report
  • Understand Quality Score
  • Work With Ad Group
  • Creating Attractive Ad Copy
  • Setup Campaigns
  • Creation Of Audience
  • Setup Conversion Tags
  • Overview Of Social Media
  • Popular Social Media Platforms
  • Importance Of Social Media In India
  • Facebook Marketing
    • Introduction Of Facebook
    • Creation Of Facebook Business Page
    • How To Market Your Page
    • Facebook Advertising
    • Type Of Facebook Ad Bid
    • Conversion Tracking
    • Check Insights
    • Pixel Implementation
    • Remarketing
  • Facebook Marketplace
    • Introduction Of Facebook Marketplace
    • Benefits Of Selling On Facebook Marketplace
    • Facebook Marketplace Rule
    • How To Sell On Marketplace
    • How To Grow With Facebook Marketplace
    • Facebook Marketplace Categories
  • Twitter Marketing
    • Introduction On Twitter
    • Importance Of Twitter
    • Twitter Audience
    • Twitter Advertising
    • Types Of Biding
    • Twitter Ads Cards
    • Conversion Tracking Code
    • Implementation Of Conversion Tracking
    • Analysing Of Ad Report
  • Instagram Marketing
    • Introduction Of Instagram
    • Audience In Instagram
    • Differences In Personal Account And Business Account
    • Setup Of Instagram Business Account
    • Manage Instagram Account Setting
    • Marketing Strategies
    • Instagram Advertising
    • Election Of Audience For Ads
    • Instagram Hacks
    • Analysing Of Ad Report
  • YouTube Marketing
    • Introduction Of YouTube
    • Introduction Of YouTube Marketing
    • Importance Of YouTube In Business
    • YouTube SEO
    • YouTube Analysis
    • Uploading Of Videos
    • Different Setting On YouTube
    • Monetizing YouTube Channel
    • Grow Your YouTube Channel
  • LinkedIn Marketing
    • Introduction Of LinkedIn
    • Audience In LinkedIn
    • Creation Of LinkedIn Company Page
    • Marketing Strategies
    • How To Utilize LinkedIn
    • LinkedIn Advertising
    • Creation Of Ads For Difference B2B & B2C
  • WhatsApp Marketing
    • Introduction Of WhatsApp Marketing
    • Benefits Of WhatsApp Marketing
  • What is website
  • Introduction of WordPress
  • Page Creation in WordPress
  • Installing WordPress Theme
  • Using Different Plugins
  • Creating Custom Menu
  • HTML Tags
  • Responsive Designing
  • Form Creation
  • Using Different WordPress Wizards
  • Seo Content
  • Blog Writing
  • Social Media Content
  • Introduction of Email Marketing
  • Using of Different Email Marketing Tools
  • Email Template Creation
  • Email Lead Generation
  • Logo design
  • Image Editing
  • Video Creating
  • Introduction Of Google Analytics
  • Need Of Google Analytics
  • Set Up Google Analytics Account
  • Implement Google Analytics Code
  • How To Set Up Goals
  • How To Set Up Funnel
  • Tracking Conversion
  • Website Creation
  • Creation Of Store
  • Adding Products
  • Creation Of Categories
  • Introduction Of Payment Gateway
  • Using A Different Kind Of Payment Gateways
  • Automated Mail Generation
  • Tracking Order Status
  • Introduction
  • Different platform like Shopify
  • Introduction Of Adsense
  • Get Approval From Adsense
  • Cool Secrets Of Adsense
  • Introduction Of Affiliate Marketing
  • Different Affiliate Marketing Platforms
  • What Is Freelancing
  • Create Accounts
  • Trends In Influence Marketing
  • Introduction of ORM
  • Importance of ORM
  • Activities of ORM
  • Case Studies
  • Introduction Of Mobile Marketing
  • Importance Of
  • Mobile Website
  • Using Of Apps
  • SMS Marketing
  • Resume Making
  • Soft Skill Development


Globally recognized certification

Receive a globally recognized certificate upon completion of your course

Learn from the best

Exclusive insights from recognised experts and industry leaders.


Get exclusive access to myDMI, our innovative membership platform. This thriving platform is a rich resource of digital marketing content.

Get local support

Digital Academy is based in Kolkata, meaning we’re able to provide you with the support you need right when you need it.

study-online Real self-paced online learning

Truly designed to be studies online. Anytime and anywhere.

Get promoted. Get paid.

See the stats on certification of choice for serious digital marketers.


  • Google Ads Display Certification
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  • Google Ads – Measurement Certification
  • Google Ads Video Certification
  • Shopping Ads Certification
  • Google Ads Apps Certification
  • Google My Business
  • Google AdMob
  • YouTube Creator Academy
  • Facebook Blueprint Certification
  • LinkedIn Learning Certificate
  • Google Analytics
  • HubSpot Inbound Marketing
  • HubSpot Content Marketing
  • HubSpot Email Marketing
  • Semrush Certification
  • Twitter Flight School
  • Born On Instagram
  • Moz Certification
  • Academy Of Digital Marketing Certificate

Ready To Start Learning?

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What You Will Get After Enrollment Into The Course:

  • Paid Internship Program
  • 100% Guaranteed Placement Assistance
  • Interview Training
  • Work On Live Projects
  • 10+ Doubt Clearing Sessions
  • Learn 200+ Digital Marketing tools
  • Website Development
  • Free Hosting
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