Scallio Digital Academy


Digital Marketing Course Kolkata-Online & Offline

Scallio Digital Academy was founded in 2022 to offer digital marketing education to the nation. It goes beyond being just an educational institution; its mission is to raise awareness across the country about the potential of technology and how it can be leveraged to advance businesses.

At Scallio Digital Academy, we provide a wide range of comprehensive courses in various aspects of Digital Marketing, including SEO (Search Engine Optimization), SMM (Social Media Marketing), ORM (Online Reputation Management), PPC (Pay-per-click), Email Marketing, Content Marketing, Mobile Marketing, Video Marketing, and more. Our top-notch training facilities cater to students, graduates, professionals, entrepreneurs, and business owners across different web technology and internet domains. We prioritize ethical, authentic, industry-ready, and results-driven training to empower our students both professionally and personally, ultimately leading to financial growth.

What is Digital Marketing?

Digital marketing, also known as internet marketing or online marketing, is the practice of promoting businesses, products, services, or brands directly to target audiences through internet-enabled devices.


Imagine you’re starting a cafe near a college, and your primary customers are college students. To capture the attention of these students, you might initially focus on enhancing the cafe’s exterior with eye-catching sign boards or glow signs to increase visibility.

  • What would you do to get the college student’s attention?
  • To improve visibility, you’ll adorn a cafe’s outside with signboards or glow-in-the-dark symbols. It is beneficial.
  • But have you thought about where college students spend more time these days?
  • They are actively using social media platforms like Instagram and Facebook.
  • What if you create a Facebook business page for your cafe?
  • I will increase your company’s exposure to your target market.
  • What if you hold a Facebook selfie contest that requires participants to use your cafe as the backdrop?
  • It will not only attract people to your cafe and increase sales, but it will also strengthen your relationship with your target audience.

This serves as a basic illustration of how a minor digital marketing skill can aid your business, yielding short-term and long-term gains. Numerous similarly effective techniques exist, potentially enhancing the visibility of any business type. Due to its proven effectiveness, digital marketing has immense scope as a popular career choice.

Various Segments of Digital Marketing


SEO (Search Engine Optimization) involves techniques to improve a website's or webpage's ranking in organic search engine results. Higher rankings in SERPs increase the chances of attracting potential customers, leading to better conversion rates.


SMO (Social Media Optimization) utilizes social media platforms to raise brand, event, or product awareness. While primarily for brand promotion, clever SMO strategies can yield conversions, especially when targeting a youthful audience. Any company that wants to attract young people or teenagers as potential customers simply cannot overlook SMO.


PPC or (Pay Per Click) is a prevalent internet marketing method where advertisers pay publishers for each click on their ads. While not a long-term solution, PPC effectively serves short-term business goals by placing ads prominently in SERPs. A potential buyer will click whatever is at the top if they urgently need to make a transaction. And they typically buy something right away.

Video Marketing

Video Marketing leverages the popularity of videos, especially on video distribution sites or platforms like YouTube, favored by Google. Video marketing is becoming increasingly crucial for promotions and marketing efforts in today's digital landscape.

What Scallio Digital Academy Provides to its students?

If you join Scallio, you will gain from this in many ways if you pay attention to what our teachers are teaching you and learn the material.

  • You will gain all the analytic abilities required to understand the nature of a firm.
  • You’ll be able to attract the appropriate clientele for the services you offer.
  • We’ll show you how to use every method there is for getting something seen and shared online.
  • We are always here for you if you have questions about any of our lessons.
  • In addition to being qualified for lucrative employment opportunities after completing your course, you will also be able to head your own business.
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Acquire over 25 job-focused digital marketing certifications-Training We Offer

We give certificates for diploma, graduate, and postgraduate degrees in digital marketing, as well as advanced SEO training and instruction in all areas of digital marketing. Reach out to us to find amazing news, news, support and further assistance.

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